Exports of Ford Group Philippines (FGP) recovered in August this year bringing its January-August performance to a positive 3.87 percent to 4,747 completely built-up (CBU) units from 4,570 CBU units in the same period last year.
FMGP president Rick Baker said this brought the company’s total CBU exports to over 62,885 units worth over $800 million since its exports program started in 2002.
“We see this as a positive trend that things have stabilized, and we're hopeful that the economy will continue to recover in the coming months," Baker said.
It could be recalled that FGP’s CBU exports dropped 7.9 percent in the first five months this year to only 2,703 units value from 2,962 units in the same period last year as the regional automotive market took a beating from the global financial crisis.
Ford Philippines is the only domestic manufacturer with a CBU export program, and we remain committed to our program delivering high quality vehicles to our neighboring ASEAN markets.
FGP exports Ford Focus, Ford Escape, Mazda 3 and Mazda Tribute to ASEAN markets including Indonesia, Thailand and Malaysia.
Sales in the local market also improved by a significant 17 percent in August versus August last year, but FGP still maintained its target of a flat growth versus last year. Sales in August were propped up by the strong performance of its fuel-efficient cars, crossovers, trucks and sports utility vehicles.
Baker attributed the increased sales to its product line-up.
“We have one of the freshest lineups of new products in the country,” Baker said.
“Our product portfolio now boasts of new and significantly freshened vehicles that are class-leading in quality, fuel-efficiency, safety and value. Our sales results reflect that our Filipino consumers continue to appreciate Ford’s efforts to produce vehicles they want and value,” Baker added.
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